When you understand the true power of social networking and how Spreadit (the application that will drive the Gotta Love Fiji campaign) works then you can understand the true power of this marketing medium and the potential benefits to Fijian tourism.
Here is a step-by-step guide as to how the competition will work:
| Step 1. Get cool prizes Gotta Love Fiji finds some cool prizes to give away: - Return flights to Fiji
- A variety of accommodation for all tastes
- Meals
- Cool stuff to do while you are there i.e diving, fishing
|
| Step 2. Announce competition We launch the campaign by sending a message to fans and followers, this message has details about the competition and contains a link back to the competition landing page: - Email our thousands of fans on Spreadit
- Send a direct Facebook message to the tens of thousands of Gotta Love fans
- Email a number of our Sponsors databases and fans
Everyone wants to win cool stuff, especially a Fijian holiday so they click the link and this takes the fan to the competition landing page with full details of the prizes etc, when they are ready to enter they click on "Register". |
  | Step 3. Register
The competition participant registers their details just like any other online competition: - First and Last Name
- Email address
- Twitter user name (if they have one)
- Facebook user name (if they have one)
How easy is that? But at this point there are no entries into the hourly draw so keep reading to learn more and this is what ensures that the Gotta Love campaign is so effective. |
 | Step 4. Engage with Social Networks
Now that you have registered we will send you an email confirming we have your details and then explaining how you can gain entries into the hourly prize draws. to get entries into the hourly draws do one or all of the following: - Become a fan of our Facebook page (and you get 5 chances to win every hour)
- Update your Facebook status (and you get a further 5 chances to win every hour)
- One Tweet on Twitter (and you get a further 5 chances to win every hour)
- Email your friends (one further entry for every valid and unique email address entered i.e if someone else has already sent one of your mates an email about the comp we will not send them another email.)
NB: We discourage SPAM so you will only get points for one tweet and status update per day over the 5 days of competition. Multiple tweets etc will result in removal from the competition. |
 | Step 5. Get Points (Competition goes Viral at this point) Only by interacting with the social networks and using the provided keyword in messages i.e "win an awesome Fijian holiday every hour at http://gottalovefiji.com" where "http://gottalovefiji.com" is the keyword, can participants generate entries into the hourly draws. We measure all activity on an hourly basis and allocate the entries (or chances to win) based on this activity. And it is this key element that makes a Gotta Love campaign so powerful, because while participants are updating their status, tweeting and emailing to generate prize entries into the hourly draw they are broadcasting to all their mates about the cool Fijian competition. The campaign goes viral as friends and followers click on the link or keyword (remember this must be used in the message, no points will be allocated for a message without the keyword somewhere in the sentence) they are returned to the start of the process and this keeps repeating as more people take action and register. NB: the average Facebook user has 120 friends, over 50% of the 250,000,000 Facebook users login on once a day....you get the picture.
|
 | Step 6. Win
Your job is now done, you have updated your Facebook status, become a fan of the Gotta Love Fiji Facebook page, tweeted on Twitter and emailed as many mates as you can to tell them about the competition. You have multiple entries into the remaining prize draws. Good luck
|